Design

Waldeck-Frankenberg — Corporate Identity

Concept & Design

No Pink Studio

Photography

No Pink Studio, Silke Indra, David Trujillo Alvarez

Creating a new corporate identity for the Waldeck-Frankenberg district immediately sparked our interest. While many associate districts with outdated structures and limited opportunities, we saw something entirely different: a place brimming with potential and opportunities, stunning nature, and welcoming people.

We started by diving into the communication needs, leading to the creation of a new brand architecture encompassing 21 services and 23 initiatives. Drawing inspiration from the district`s historic emblem, we designed a logo that honors its traditional roots while making a bold leap into modernity, showcasing the wealth of opportunities the district has to offer.

To further strengthen the communication strategy and authenticity, we carried out three on-site photoshoots, capturing thematic imagery with residents as models. This resulted in a image library, providing the client a great foundation to launch the new brand communication. Given the diverse scope of the district, we explicit wanted to avoid generic stock material. Training sessions and templates for the employees ensured smooth adoption of the new corporate design.

Waldeck-Frankenberg shines with its diversity, beauty, and opportunities for growth. We’re proud to have shaped its identity and showcased its potential through years of trusted collaboration.