Blooming Souls — Corporate Identity

When we were asked to develop a new brand identity for Blooming Souls, we jumped in with full hearts and open minds. The vision of creating a space where people can let go, bloom, and embrace their growth with pride struck a chord with us from the very beginning. From scratch, we built a brand identity that’s as unique as Steffi herself: a thoughtful strategy, a cohesive color and visual concept, a distinct tone of voice, engaging texts, and a versatile logo system designed to adapt seamlessly. Getting to know Steffi was key—her warmth, energy, and the soul of her vision needed to shine through every element of the brand. We also created the claim "Together we grow"—an invitation to build a thriving Blooming Souls community and a safe space for those who need it. The result is an identity that beautifully reflects Steffi’s new home in Lisbon, her vibrant personality, and the inspiring mission behind Blooming Souls. We couldn’t be prouder of how it all came together.